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  • Writer's pictureEleanor Pontikes

Why You Should Use TikTok for Your Brand

Updated: Sep 15, 2022

You may think that the social media platform TikTok is only for viral dance routines or makeup tutorials, but it’s becoming so much more. Many brands are starting to utilize the platform to build a following and promote their products. Here’s why you should use TikTok for your business:

Increase Your Brand Awareness

TikTok is one of the fastest-growing social media platforms. In the US, almost 50% of its nearly 50 million TikTok users are below the age of 30 which is perfect for brands targeting younger audiences. Although TikTok has a reputation as a platform for Gen-Z users, over 50% of TikTok users in the US are 30-plus years old.

By working with content creators or influencers, you can spread awareness of your brand and reach a larger audience. You can even create your own unique and curated content to grow a following and maybe go viral! “Hashtag Challenges” are a great way to join in on trends while promoting your product in a fun way.

Promote Your Products

TikTok’s short-form videos can help businesses create marketing videos that don’t feel like a typical advertisement. TikTok videos are typically light-hearted, visually pleasing, and fun. Brands can promote their products without fatiguing their audience or losing interest.

Encourage User-Generated Content

User-generated content (UGC) appeals to consumers tired of marketing gimmicks. UGC is a more authentic way for consumers to learn about a brand or product. UGC places power in the user and allows people to learn about products and brands more genuinely. Brands can capitalize on user-generated content by resharing or dueting videos.

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