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  • Writer's pictureEleanor Pontikes

What Is Influencer Marketing?

Updated: Sep 15, 2022

What is an Influencer?

An influencer has specific knowledge or expertise with a steady following on social media platforms like YouTube, TikTok, and Instagram. By partnering with brands, influencers use their social media presence and following to sway customers' purchase decisions. Companies use influencers to target new audiences and sell more products.

What is Influencer Marketing

Influencer marketing is a form of social media marketing that utilizes the following and expertise of influencers on social media platforms to boost a brand’s audience and social proof. Consumers often look for reviews and recommendations when shopping and making purchases. Consumers look to influencers for reviews and recommendations based on their specific knowledge and following.

There are a few different forms of influencer marketing. Influencers come in all shapes and sizes—from celebrities, macro-influencers (between 100k to 1 million followers), to micro-influencers (between 1K-100K followers). The best marketing strategy depends on budget, target audience, and campaign goals.

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